Establishing regulations to mitigate the harmful effects of the attention economy has proven difficult for governments. Some scholars and policymakers have looked to anti-trust to reign in the market power of the large technology companies that control the attention economy. However, enhancing competition may be insufficient to address the actual harms to user autonomy, argues Isabella Mariani in a new article published in the peer-reviewed journal Politics and Society.

Evaluating the role for anti-trust in regulating the attention economy, Mariani, a Jurisprudence and Social Policy doctoral candidate and Designated Emphasis in Political Economy student, argues that preserving user autonomy — not enhancing competition — should be the motivating goal of regulation. In fact, she shows, enhancing competition in the attention economy may exacerbate its negative effects on user autonomy. Mariani proposes instead that regulators establish ex ante (preventative) restrictions on the practices of technology companies that center the autonomy of the user.

Read Mariani’s open-access article now from Sage Journals.

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About the author

Aaron Welch

Communications Specialist, BESI

Aaron Welch is the communications specialist for BESI, where he leads the team’s media outreach and digital communications efforts. His mission is to drive engagement with BESI’s research and other activities and to maximize the dissemination of BESI’s usable knowledge.

In 2025, he led the redesign of BESI’s website to refocus on the initiative’s publications and encourage stronger connections with researchers, policymakers, journalists, and members of the public.

Aaron’s background is in public relations, marketing, and advertising. Prior to BESI, he worked as a public relations account executive, content marketer, and copywriter. His clients have included Fortune 500 companies, local businesses, nonprofit organizations, and public sector entities.

A proud graduate of UC Berkeley (English, ’16), Aaron is a champion of public higher education. He is enthusiastic about translating academic knowledge for mass media, policymaker, grant maker, and public audiences.